DRIFT XPA

Catch The Drift

DRIFT XPA

DRIFT XPA

$63.00
DRIFT is a bright, easy-going XPA built to be easy drinking without losing flavour.  Crisp and refreshing with a light malt base, it carries enough hop character to keep things tasty - zesty citrus and tropical fruit aromas lead the way, with a clean finish that keeps you coming back.  It's the g...
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ABV
4.2%
IBU
13
Style
XPA
BREWED
IN MARGS

The concept

Great beer kicks off with a spark, and for Drift, it had been flickering for a while. Business Manager Justin Palmer sums it up: 

"Drift was a product that we have been talking about for a long time. Our range has always had a gap in it. Something sessionable, clear, and easily approachable, has something we have needed for a long time. Drift accomplishes all of that. Beautifully well balanced and very moreish. Refreshing after a long day in the sun. A vocal cord lubricant. Summer smasher. A bonfire banger. Drift is all the above and more." 

Drift wasn’t just a new beer idea - it was a solution for us. We wanted something that could sit comfortably alongside our bigger, hop-forward beers while offering a crisp, refreshing alternative. 

"It’s more than a beer - it’s a reflection of everything we’ve learned and how far we’ve come over nearly a decade of brewing. As our range grows, Drift sets the vibe for what’s next: bold ideas, approachable flavours, and effortless sips."
— MRBCo

The Beer:

Most of our releases at Margaret River Beer Co. are bold, big IPAs packed with hops. But Drift was different. Head Brewer Ryan Allen explains the challenge: 

"We decided to set ourselves the challenge of bringing this same energy into a sessionable XPA that can be crushed all summer long. I'm really stoked on how the beer turned out and it's already a favourite for knock off beers in the brewery." 

Creating Drift meant balancing flavour, drinkability, and that unmistakable Margaret River Beer Co. edge. It had to be light enough to enjoy all day, yet full of personality. 

Tasting notes

Bright citrus and juicy tropical fruit lead the way, balanced by a gentle bitterness and a crisp, clean finish. Light, refreshing and full of flavour, Drift is an easy-drinking XPA made for kicking back.

drift design

From concept to can

The Design:  

From the concept phase to the cans in your hand, Drift’s vibe was as important as its flavour. Every detail - from the colour palette to the typography - was chosen to reflect the beer’s flowable nature. It’s a beer that’s as easy on the eyes as it is on the palate. 

Our designer Jarrod Fuller of Zendoke is a character of thought and every piece of work he drops for us nails our brand story with his style. 

"The DRIFT concept is anchored around the Margaret River,  With DRIFT relating to the flow of the river but also the "drifting" of the subconscious. Mother Earth plays a key role in the illustration with her hair creating the water for you to DRIFT."